I had the possibility to attend the launch of eTomAato: European Tomato, A Crimson Ardour in Kuala Lumpur, and let me inform you, it was an eye-opening expertise. This two-year, EU-backed marketing campaign was launched throughout the 18th version of Meals & Hospitality Malaysia (FHM) 2025, and it’s all about bringing premium European tomatoes to Malaysia.
The occasion was hosted by the Embassy of Italy in Kuala Lumpur along with the Italian Commerce Company (ITA), supported by O.I. Pomodoro da Industria Bacino Centro Sud Italia and the European Union. With over 70 Italian tomato producers underneath the eTomAato banner, the objective is to attach Malaysia’s rising meals scene with one of the best of Mediterranean tomato heritage.
What actually stood out to me was how a lot emphasis was positioned on high quality, security, and sustainability. These tomatoes aren’t simply wealthy in flavour; they’re fastidiously produced underneath strict European requirements, guaranteeing consistency and reliability. As somebody who loves each cooking and eating out, I can see why Italian tomatoes are in demand – they carry out that genuine style in each dish, whether or not pasta, pizza, and even Malaysian fusion creations.
On the launch, I listened to Dr. Angela Donvito, Commerce Commissioner of the Italian Commerce Company, and Francesco Pezzarossi, Second Secretary of the Embassy of Italy in Kuala Lumpur. Dr. Donvito shared how “eTomAato bridges the hole between Europe’s centuries-old tomato heritage and Asia’s dynamic culinary innovation.” And it is sensible – it’s about giving Malaysian cooks and shoppers entry to top-quality substances that encourage creativity within the kitchen.
Some fascinating commerce figures had been additionally revealed: between January and Could 2025, Italy exported over €1.17 billion price of preserved tomatoes globally. Malaysia imported €8.58 million, with €1.8 million coming from Italy, making it our second-largest provider on this class. Clearly, there’s already a powerful urge for food for Italian tomatoes right here.
Trying forward, the marketing campaign will roll out seminars, in-store tastings, chef collaborations, and culinary showcases throughout Malaysia. I’m excited to see how this initiative not solely enriches our meals tradition but in addition strengthens EU-Malaysia meals commerce.
In the event you love exploring new flavours or experimenting within the kitchen, hold a watch out for the eTomAato marketing campaign in Malaysia. From what I’ve skilled on the launch, these tomatoes are going to be a game-changer for each dwelling cooks and professionals alike.
For extra particulars and updates, try etomaato.eu
