Because the Yr of the Horse approaches, Astro formally kicks off its 2026 Chinese language New Yr celebrations with a brand-new marketing campaign titled, “All Proper! Kudada” 《万事All Right酷哒哒》 . Greater than only a festive slogan, this 12 months’s theme displays a refreshing shift in how Malaysians have a good time Chinese language New Yr — one which blends custom, creativity, emotion, and fashionable storytelling.
In recent times, many individuals have quietly felt that Chinese language New Yr doesn’t fairly really feel the identical anymore. As older generations step again from organising celebrations, youthful generations usually wrestle to recreate the heat and that means they as soon as grew up with. Acquainted rituals stay, however the emotional connection generally fades. That is the place Astro steps in — to not change traditions, however to reimagine them in a means that feels related, heartfelt, and joyful once more.
Meet Kudada, The New Face of Chinese language New Yr 2026
On the coronary heart of this 12 months’s marketing campaign is Astro’s brand-new mascot, Kudada 酷哒哒. The title blends “cool” with a playful rhythmic sound “da-da”, immediately giving it a enjoyable, fashionable character. Designed to symbolize optimism, confidence, and positivity, Kudada displays the concept that even after difficult occasions, we will nonetheless transfer ahead with a smile.
Kudada isn’t simply cute — it represents a mindset. A reminder that celebration doesn’t need to be good to be significant. Generally, merely displaying up and reconnecting is already sufficient.
A Musical Journey Throughout Time
Music stays one of many strongest emotional anchors throughout festive seasons, and Astro continues that custom with its 2026 Chinese language New Yr music mission, produced in collaboration with Multimedia and led by famend producer Ciang Teng 邓智彰.
The mission takes audiences on a journey by means of previous, current, and future, starting with the primary theme tune,《万事All Right酷哒哒》 (“All Proper! Kudada”). Set in a modern-day reunion scene, the tune captures heat, laughter, and the easy pleasure of being collectively. The music video follows a symbolic letter travelling by means of time — a reminder that love and blessings transcend generations.
The second observe, 《Alright年》(“Alright Yr”), shifts into an historic setting the place artistes seem as heroic warriors. With conventional melodies fused with festive beats, the tune feels cinematic and highly effective, like a grand New Yr legend unfolding on display.
The journey concludes with《灯笼挂在火箭上》(“Lanterns Hanging on Rockets”), a futuristic piece crammed with daring visuals and digital components. It represents innovation, creativeness, and the braveness to maneuver ahead collectively.
A particular spotlight is the bonus observe《三星拱照》 (“Three Stars Shine Shiny”), impressed by conventional auspicious symbolism. The tune blends fashionable sounds with significant lyrics, encouraging positivity and resilience. Hong Kong actor, Lai Lok-yi 黎诺懿 additionally makes a particular look, including further pleasure to the MV.
Extra Than Music: Merch, Moments & That means
This 12 months, Astro introduces the Kudada USB Chinese language New Yr Album, that includes all three songs plus unique behind-the-scenes content material. Over 60 artistes participated within the mission, making it one in every of Astro’s most various festive collaborations to this point.
Past music, Astro is rolling out a full line of Kudada-themed merchandises. Highlights embrace blind-box collectible collectible figurines that includes six completely different blessings akin to wealth, peace, well being, luck, and research blessings, with a secret design for collectors. There are additionally fashionable Kudada T-shirts for each adults and children, good for festive gatherings.
For households, the Kudada comedian e-book provides one thing further significant. It blends storytelling with emotional studying, serving to kids perceive emotions, communication, and self-expression in a enjoyable, approachable means.
Festive Enjoyable Throughout Malaysia
Beginning January 2026, Astro will deliver the celebrations nationwide with roadshows, artiste appearances, and festive giveaways. The KUDADA Chinese language New Yr Particular Channel (Channel 100) will run from 9 February to 11 March 2026, that includes curated motion pictures, dramas, and documentaries appropriate for the entire household.
Main festive programmes can even return, together with the 《Astro万事All Right酷哒哒新春跨年派对》 (“Astro All Proper! Kudada New Yr Countdown Get together”), 《请问师傅》 (“Sifu! Might I Ask?”), and《就是爱欢喜拜天公2026》 (“I Love Hua Hee Bai Ti Gong 2026”) — making certain the festive spirit lasts nicely past the primary day of Chinese language New Yr.
The place to Get Every little thing?
Kudada merchandise will probably be accessible at Fashionable Bookstores nationwide, on-line through official platforms, and on Shopee. The comedian e-book will also be bought by means of Heli Publishing, Lazada, and Shopee. Astro customers can obtain unique Kudada WhatsApp stickers by means of the My Astro App.
For updates on Astro’s 2026 Chinese language New Yr marketing campaign, go to kudada2026.com, observe Astro on social media, or tune in through Astro platforms. Subscription plans begin from RM49.99 per 30 days, with Astro Fibre 500Mbps accessible at RM139.99 per 30 days. Join Astro as we speak and revel in one of the best of leisure, multi functional place! For extra info, log in to the My Astro app, go to astro.com.my or WhatsApp 03-9543 3838.
