Hey guys! Simply received again from testing Astro’s new ‘Inilah KITA, Sehati Bersama’ marketing campaign press convention this afternoon, and I’ve received to say – it’s one of the significant and feel-good celebrations I’ve seen shortly. Together with Nationwide Day and Malaysia Day, Astro goes all out from 15 August to 16 September 2025 with a marketing campaign that reminds us of what makes Malaysia really particular — our unity in variety.
So, what’s occurring?
1. KITA Channel (CH100) is Stay!
For those who’re like me and love native content material, you’ll wish to park your self at Channel 100. Astro has launched this particular KITA Channel, which shall be working till 17 September 2025, that includes greater than 50 Malaysian-made programmes – from movies and dramas to actuality reveals and documentaries.
A number of the titles to look out for? Kita Bukan Information, Mariam Meenachi, Rombengan, Wasiat Ayah, and Daddy Naik Sheikh. You’ll spot acquainted names like Nabila Huda, Que Haidar, Faizal Hussein, MK Okay-Clique and plenty of extra. There are additionally unique live shows like Slam X Exist: Our Journey and Konsert Hael Husaini & The Repertoire.
Every part’s out there on Astro CH 100, On Demand, sooka, and NJOI too — no excuse to overlook it!
2. Hey Inilah KITA Occasion
For those who’re into dwell occasions, block your weekend on 23 & 24 August 2025 as a result of Hey Inilah KITA is occurring! Count on a enjoyable mixture of music, cultural performances, and native celebrities like Mira Filzah, Hun Haqeem, Ayda Jebat, Uriah, Nicole Lai, and extra. It’s all about celebrating our native skills and the attractive melting pot that’s Malaysia.
3. KITA FM is Hitting the Street
Radio followers — this one’s for you. On 31 August 2025, KITA FM will go dwell from Putrajaya, that includes a collab between all of your fav DJs from Astro’s stations like ERA, Sinar, MY FM, HITZ, RAAGA, plus RTM’s stations too!
However that’s not all — the KITA FM crew shall be touring 13 states beginning 1 September 2025, ending the journey in Penang on 16 September 2025 with a particular Hop On Hop Off Bus Tour. They’re even aiming to set a brand new file within the Malaysia E-book of Data, so that you’ll wish to be a part of this nationwide celebration.
4. Unity Tales That’ll Contact Your Coronary heart
Astro can be releasing three quick documentaries beneath the Unity Tales of Inilah KITA sequence, exhibiting real-life examples of how Malaysians come collectively regardless of our variations.
Listed below are those I watched:
- Famili Ikat Tepi – A century-old kopitiam that’s extra than simply good meals — it’s the place the neighborhood bonds.
- Tempat Letak Harmoni – A mosque and church in Sarawak share a parking area peacefully. Love this.
- Seni Berkawan – Three artists from completely different backgrounds create artwork collectively, sharing tales, tradition, and laughs alongside the best way.
These quick movies are up on Astro Malaysia’s YouTube channel, and belief me, they’re price watching with your loved ones.
5. New Anthem: Bangkit Malaysia
There’s additionally a brand-new theme music referred to as Bangkit Malaysia, carried out by none apart from Hael Husaini. Uplifting and patriotic – excellent in your Nationwide Day playlist. Preserve an eye fixed out because it’ll be out there on all streaming platforms quickly!
One of many standout moments throughout the press convention was when Nadeera took the stage and delivered a soulful efficiency of her music ‘Cham’. Her vocals have been highly effective and stuffed with emotion — and the lyrics actually hit house for many people within the viewers. It was a type of performances that gave everybody goosebumps and reminded us how music can convey individuals collectively.
6. One thing Enjoyable Coming in October – KITA Run!
For those who’re planning forward, the KITA Run is occurring on 25 October 2025 at Serenia Metropolis Central Park, Nilai. There’ll be 5KM and 10KM runs, a family-friendly carnival, and a live performance to finish the day with good vibes. It’s an amazing excuse to get energetic and rejoice with fellow Malaysians. Keep tuned for updates!
So when you’re within the temper to get into the patriotic spirit this Merdeka and Malaysia Day, Astro’s ‘Inilah KITA, Sehati Bersama’ marketing campaign is unquestionably price testing — whether or not you favor watching at house or becoming a member of within the enjoyable on-ground.
Let’s rejoice what makes us Malaysian — collectively.
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For extra data on the ‘Inilah KITA, Sehati Bersama’ marketing campaign, go to http://www.astro.com.my/InilahKITA.
